Ten actions to take from our latest web marketing campaign

Posted on January 22, 2010 by communiq

Email
Following the result that most of our visitors come through email or direct publicity we have been looking more closely at how our email “New at IFPRI” is used by the recipients. Looking at opening rates and click through rates we can get an idea as to the interest in the different materials. We have [...]

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Does the social web enable me to find more unique information or just more of the same?

Posted on March 17, 2008 by Stephan

The video Information R/Evolution and the post From The Information Age To The Connected Age are describing two trends of the social web.
The social web can enable users to more easily find the exact information they were searching. But if the scarce resource of the connected age is attention, then we are likely to see [...]

Filed under: impact, knowledge management, research | 2 Comments »