Has Google replaced your website?

Posted on March 2, 2010 by communiq

If you perform a search for your organisation’s name in Google, you may be directed to a new results page containing links to the main sections on your website accompanied by a site search box within Google. Google will drive your potential user directly to their page of interest without passing through your website home page.  [...]

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Ten actions to take from our latest web marketing campaign

Posted on January 22, 2010 by communiq

Email Following the result that most of our visitors come through email or direct publicity we have been looking more closely at how our email “New at IFPRI” is used by the recipients. Looking at opening rates and click through rates we can get an idea as to the interest in the different materials. We [...]

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Matching web activities to a communications strategy

Posted on October 22, 2009 by communiq

Reviewing how our web strategy matches our communications strategy has provided some interesting insights into how we can use the web more effectively. The use of the web needs to address the key requirements raised by the four components of the overall communications strategy. IMPACT In the first element the quality of research can be [...]

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